Welcome to the Wonderful World of Serums!

Serums are undoubtedly the best skincare product when it comes to fighting the signs of aging without going under the knife. But don’t buy the first one you see without reading the following information about the best face serum today.  

The best face serum on our website is taking the cosmetic world by storm! Our customers are praising the significant improvements in their skin – smoother, supplier and softer texture with a younger and healthier appearance – after regular and proper use of it. We aren’t surprised because even an affordable face serum is better than many of the priciest moisturizers, oils and essences.


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Such is the crucial benefits of using the best skin serum for your individual needs that it’s never too early to start using it. Men and women who want to maintain the youthfulness of their skin should use it as soon as they hit their 20s, a time when the skin starts its natural aging process. While the best anti-aging serum can reverse many of the signs of natural aging in older individuals, it will work best when it’s used as early as possible. Read our serum guide here to know how to use it properly to get best result.

What’s the Beauty of the Best Face Serum?

Lighter in texture, faster in absorption, and quicker in delivering results. These are the desirable qualities that we look for in choosing the cream of the crop in face serums. These are also the same properties that differentiate face serums from other skincare products including moisturizers, lotions and creams, even from oils and essences.

The biggest difference between face serums and other skincare products lie in what aren’t included in the former. For one thing, serums don’t contain any type of occlusive, the moisturizing ingredients that decrease water evaporation.

Due to their airtight property, mineral oil and petrolatum keep as much of the moisture in the skin as possible, thus, these are used in moisturizers, creams and lotions. But these also add to the heavy feeling on the skin once applied, as well as to the risk of acne breakouts in susceptible individuals.

For another thing, serums contain lesser amounts of thickening and lubricating agents like oils extracted from nuts and seeds. Most of the best face and eye serums are, in fact, water-based so oils are completely removed from the formulation. The resulting skincare product has a more fluid texture and, hence, a lighter feel when applied on the skin.

This is especially true for the best eye serum. While many people think that a heavier formulation will work best on the skin around the eyes, this isn’t so. The skin over and under the eye area is thinner so a lighter formulation works best for two reasons: first, there’s no need for rubbing the serum into the fragile skin since it’s quickly absorbed; and second, the skin’s pores rapidly absorbs its active ingredients, usually within minutes after application.

Due to the lighter formulation, the nutrients in skin serums can be quickly absorbed into the deeper layers of the skin where the work of repair and regeneration occurs. Studies have shown that the smaller molecular structure also contributes to such effective and efficient absorption – and therein lies the secret of the fast results with the consistent use of serums!  Within 3-6 months, the skin becomes more radiant with less fine lines, wrinkles and age spots.

The best wrinkle serum also contains a high concentration of the most effective active ingredients, from antioxidants to caffeine. While moisturizers and the like only have 5 to 10% active ingredients, serums contain as high as 70% active ingredients! The higher concentration means that there are more beneficial nutrients delivered to the skin resulting in better and quicker results seen.

Just imagine the trifecta and its result:

Lighter formulation + higher ingredient concentration + better delivery system = Best anti-aging results

No wonder then that the best serum for face anti-aging – or any of the best skin serums, for that matter – is considered the workhorses of skincare products!  Ask skincare professionals from makeup artists to dermatologists and you will find that, indeed, even a single serum can work wonders for damaged skin.

But even the cream of the crop in face and eye serums are neither the magic bullet nor wand for maintaining, much less regaining, your youth and its beautiful skin. These should always be combined with a good skincare program from adopting healthy lifestyle habits to using effective bath and body products.

What Are the Ingredients in the Best Face Serum?

We want to emphasize that serums are only the delivery systems for their active ingredients. As such, the former will be useless without the latter so reliable serum manufacturers make careful choices in what and what not to include in their products.


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The active ingredients are chosen not only for their efficacy in repairing damaged skin and regenerating new skin cells, among other functions. These are also selected because these can penetrate past the skin’s outer layer and, hence, reach the deeper layer where they can do their work, in a manner of speaking.

When looking at the product label of face serums, the ingredients can read like a list of chemicals most of which are unfamiliar to consumers (i.e., non-chemists). But upon closer examination, these can be classified into the following categories:

  • Hydrators:

Among skincare experts, the terms “hydration” and “moisture” are distinct although consumers are likely to use them interchangeably. In technical terms, hydration refers to the skin’s water content while moisture pertains to its oils – and therein also lies the difference between serums and moisturizers. Serums add water due to their water-based formulation while moisturizers add beneficial oils, thanks to their oil-based formulation.

Both, nonetheless, are crucial in maintaining the smoothness, suppleness and softness of skin. On one hand, the addition of water (via the serum) to the skin plumps it up resulting in reduced appearance of fine lines and wrinkles. On the other hand, the application of moisturizer on top of the serum allows the former’s ingredients to be absorbed deeper and better.

The results over time: Your skin becomes less dry so it has a younger look and healthier feel to it. Your skin being plumper also means that fine lines become less of an issue.

There’s also another reason for the addition of hydrators into the best skin serums. The human body is made up more than 75% water, a fact that every health-conscious individual knows. The recommendation about drinking 8-10 tall glasses of water every day makes sense in light of said fact – sufficient hydration for the body is crucial for its proper functioning.

Unfortunately, the skin is the last organ in the body that receives water and nutrients from the food and drinks consumed.  The importance of external hydration be overemphasized because of it. The water boost coming from the regular application of face and eye serums will nourish the skin from the outside; a healthy diet will nourish it from the inside.

The most common hydrators in serums are water itself and aloe vera.  The latter is also an important ingredient because of its high levels of minerals, enzymes and amino acids.

  • Humectants:

These are ingredients that serve two purposes in face and eye serums. First, these attract water so that it can be used in plumping up the skin. Second, these aid in retaining moisture in the skin resulting in the desired younger appearance. In both cases, the skin has a fuller look that reduces the appearance of fine lines and wrinkles.

The most commonly used humectant is hyaluronic acid, a molecule with the ability to hold up to 1,000 times its weight in water. By adding it to serums, it aids in increasing hydration in the skin. Since it’s also naturally present in the body, it’s among the few ingredients that the skin easily absorbs into its deeper layer.

We have to say that hydrators without humectants will not deliver the desired results from the consistent use of serums! These two categories of ingredients work in sync to deliver younger and healthier skin – and we can confidently say that our recommended face and eye serums deliver on the promise!

  • Antioxidants:

These are powerful substances that have been proven to combat the damaging effects of environmental stressors, such as the pollutants and contaminants in the air. These stressors, which include dirt and dust particles, cigarette smoke, and airborne toxins, are known to speed up the process of natural aging. This results in the premature appearance of fine lines, wrinkles, and age spots, the most common skin issues among men and women in our beauty-conscious society.

“Antioxidants perform a wide range of functions including but not limited to”

  • Aiding in the repair of skin cells damaged from excessive exposure to ultraviolet rays, which can come from natural sunlight and artificial light in tanning booths
  • Decreasing the damage caused by environmental stressors on DNA as well as on collagen and elastin, the skin’s primary compounds for maintaining its strong and stable structure
  • Fading spots and blotches by acting on melanin levels
  • Stimulating collagen production in the skin
  • Boosting cell repair

Known as the fixers for their ability to fix many skin issues, antioxidants range from vitamins to glycolic acid in face and eye serums. Many of the antioxidant-rich serums target specific skin issues, such as the best Vitamin C serum formulated to brighten brownish spots and even out skin tone.

We also suggest buying the best Vitamin C serum for face with L-ascorbic acid in its list of ingredients because it’s the most stable and, thus, most effective form of ascorbic acid.  Keep in mind, too, that ascorbic acid in any form will have decreased efficacy when it’s exposed to air and sunlight – and in a Vitamin C serum, it’s of utmost importance to keep it in mind! Be sure to store it in a cool and dark place so that its L-ascorbic acid component will remain effective.

Aside from these three core ingredients in the best face and eye serums, the following are also common ones because of their various beneficial effects on aging and damaged skin.

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“This is a derivative of Vitamin A, a powerful antioxidant in itself. Among its numerous actions on the skin are”

  • Speeds up cell turnover so that new skin cells can rise to the upper layers of the skin
  • Sweeps away the dead skin cells resulting in a brighter complexion
  • Boosts collagen and elastin production
  • Stimulates repair and regeneration of skin cells
  • Increases blood circulation by improving the formation of blood vessels
  • Retinol

Retinol in serums is then added to reduce the appearance of fine lines and wrinkles. But be sure to use a retinol-infused serum the right way because it can also degrade when exposed to air and light – buy one in an opaque plastic bottle or aluminum tube for this reason.  Look at the form of retinol, too, and we suggest avoiding retinyl linoleate and retinyl palmitate, which may be less irritating on the skin but these are also less effective.

Serums with retinol are also best used at night because it works best in dark conditions, as well as applied on relatively dry skin. The latter piece of advice makes sense because the skin’s pores and blood vessels are dilated resulting in greater space between cells for better absorption. Like with all types of serums, these should also be applied onto skin after cleansing and toning.

Retinol also leaves a tingly feeling when it’s applied on the skin. If you can’t feel your skin tingling, then the serum’s retinol may not be strong enough so your desired results will likely not be seen. But don’t apply too much serum either as it can result in irritation, especially around the eyes when applied vigorously.

When you’re using a retinol-rich serum, you should also apply a layer of moisturizer with either ceramides or niacinamide in it. These ingredients strengthen the skin barrier that, in turn, makes the skin more tolerant of the retinol.

Also, be sure to ask your dermatologist about your suitability for using retinol-rich serums if you have sensitive skin. You may be getting more harm than good from it, especially when you choose the wrong serum.

  • Neuropeptides

These are primarily made from small protein-like molecules known as peptides, which are naturally found in the skin. Peptides are crucial in keeping the skin cells functioning properly, from repairs to regeneration. But as the body ages, the body’s natural peptides level decrease so that it requires a boost to maintain the skin’s strong and stable structure.

This is where the neuropeptides added to serums come in handy. Scientists believe that neuropeptides increase collagen production resulting in the reduced appearance of fine lines and wrinkles. The smoother skin becomes more beautiful, especially in our society where youth is, indeed, beauty.

How do neuropeptides work? These molecules work by blocking the communication between cells, particularly in preventing the communication between skin cells that result in fine lines.

In a way, these act like Botox injections wherein nerve communication can be restricted so facial lines can be limited, too. But this isn’t to say that neuropeptides are as effective as Botox injections because these aren’t – and not even in comparison with dermal fillers and other cosmetic procedures.

We want to point out that neuropeptides are considered most effective against fine lines and wrinkles caused by repeated facial expressions. These aren’t designed to address these skin issues when these are caused by ultraviolet exposure, especially as these don’t provide ultraviolet protection.

Like all the ingredients in the best face serum, neuropeptides should also be applied on skin with proper caution. We suggest asking your dermatologist, if possible, before buying a neuropeptide-rich serum if you have sensitive skin. We don’t recommend its use on irritated or broken skin because the risk of permanent damage, as can also be said for most types of skincare products; the exception to the rule are prescription topical products recommended by doctors for their specific uses.

Face and eye serums are designed for topical application only. But even when these aren’t ingested – we don’t recommend it so these products should be kept out of reach of children – these can still result in side effects.

The importance of reading the product label cannot be overemphasized due to the risk. You and your dermatologist should ideally discuss which serums are best for your skin type and needs, among other factors. You should also read our reviews about the best face and eye serums so that you can will have more information to make a smarter choice.

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What Are the Costs and Benefits of the Best Face Serum?

We have to admit that face and eye serums are typically more expensive than moisturizers, creams and lotions. The expensive price is the primary reason many individuals put off buying serums and settle for the more affordable counterparts.

But such expensiveness is warranted for many reasons. First, serums contain more expensive ingredients including retinol, antioxidants, and peptides, even peptides. These ingredients come with a price because of their high efficacy in significantly reducing the signs of aging and restoring the skin’s health.

Second, serums don’t contain filler ingredients like thickeners resulting in their lighter texture and more fluid application. Such formulation, however, has its purpose – the active ingredients can penetrate deeper and can be absorbed faster into the cells in comparison with the heavier and thicker moisturizers.

If you’re on the fence about buying face and eye serums, you have another reason to make the leap. These skincare products can last for more than a few months so you get the best value for your money! When these are applied properly – a pea-sized amount of face serum will suffice for your entire face – a 1-ounce container will last for 3 months. Many of these products even come with pumps and droppers designed to dispense the right amount.

Less is more. This is the adage by which serums should be used. The few concentrated drops or pea-sized amount are so efficient that getting more on your skin will not do any more good. The excess may even need wiping off resulting in waste of your money and so we strongly recommend adopting the adage, even when you feel like you need more.

Serums are also an excellent skincare product for people with oily skin because of their water-based formulas. There are no greasy feel and sticky residues, which are common issues in face oils and oil-based moisturizers and creams. These are also great choices for people who want a nearly weightless feel on their skin upon application.

“But serums aren’t exactly for everyone despite the general safety of their ingredients. These are unsuitable for the following groups of people”

  • With chronic skin conditions like acne, rosacea, and eczema. The serum’s gel-like texture can weaken the protective skin barrier resulting in increased risk of irritation.
  • With broken skin, such as when there are open wounds and sores for obvious reasons. The best treatment for these skin issues are prescription medications recommended by doctors.

People who have dry or mature skin shouldn’t use serums as their only skincare product, too. The serums should be used as an add-on to moisturizers since the latter provide higher levels of moisture than the former. These should also be used with a rich day and night cream for best results.

We also want to emphasize the importance of using the best face and eye serums as part of wholistic skincare program. While these are highly effective in restoring the overall health of the skin, especially in the reduction of fine lines, wrinkles, and age spots, these are just topical products. These can only work on the skin’s surface so their actions are limited by what is and isn’t being done on the inside.

“Dermatologists will agree that serums should be used in conjunction with”

  • A healthy diet consisting of more fresh fruits and vegetables, lean meats and fatty fishes, nuts and seeds, and whole grains, among other choices. Sweet and salty foods, especially junk foods, should be limited, if not avoided since these have negative effects on the skin’s health.
  • A moderate exercise program. Physical exercise makes the body sweat that, in turn, opens up the pores and improved blood circulation.
  • A set of healthy lifestyle habits. Remember that the skin’s health will be affected by lifestyle and environmental stressors, such as cigarette smoke, alcohol consumption, and insufficient sleep, even by excessive stress. These should then be controlled, if not completely avoided in case of the first two aspects, for healthier skin, with or without the use of serums.

Now that you know about these things, we suggest looking through our website to find more information about serums! You can also choose from among our recommended face and eye serums – and we can guarantee their results.

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